OCEAN CITY — Boasting its largest crowd yet, over a thousand participants braved the 42-degree ocean water for First Dip as Ocean City held its 23rd annual First Day at the Beach on Thursday, Jan. 1 at the Moorlyn Terrace beach.
This year, the event was sponsored by the HERO Campaign and hundreds of First Dip plungers made a commitment to be a designated driver before running into the frigid water of the Atlantic Ocean on New Year’s Day.
Bill Elliott, co-founder of the HERO Campaign, said that about 664 people registered for First Dip. However, according to Ocean City Chamber of Commerce Executive Director and First Night committee director Michele Gillian, about double the number of registrants participate. She said that this year’s First Day at the Beach had the highest attendance in the event’s 23-year history.
Bill Elliott (609) 332-2588
Mark Soifer (609) 399-1412
Donna Brennan (609) 927-1991
HEROES to Splash and Dash for Designated Driving at Ocean City’s 2015 First Day
Ocean City, NJ – Participants in Ocean City’s annual New Year’s Day Run and Ocean Dip will have a new reason to take the plunge this year as the John R. Elliott HERO Campaign partners with the city to promote the use of designated drivers.
It’s all part of the Ocean City’s 23rd First Night and First Day celebrations, which begin New Year’s Eve with the city-wide festival of family activities and fireworks, followed by the First Day HERO Run and Plunge on the beach and Boardwalk. This year’s event also marks the beginning of the HERO Campaign’s 15th anniversary year.
“We are proud of Ocean City’s longstanding relationship with the HERO Campaign,” stated Mayor Jay Gillian. “We welcome its participation as a charitable partner in our annual First Night and First Day festivities, which are all about safe family fun.”
The run and plunge, presented by Shore Orthopaedic University Associates in Somers Point, will seek to raise funds and awareness for the HERO Campaign in support of its mission to prevent drunk driving by promoting the use of safe and sober designated drivers. “We have supported the HERO Campaign since its inception and are proud to make this important organization a major focus of our philanthropic community involvement,” stated John R. McCloskey, MD, senior partner for the regional orthopaedics group. “We share their commitment to saving lives and making our community a safer place to live.”